Reliance Industries is likely to buy a stake in Glance InMobi

Reliance Industries NSE 1.68% Ltd. is in talks to buy a stake in Indian mobile content provider Glance InMobi Pte, according to people familiar with the matter.

The conglomerate is considering investing about $300 million in the unicorn backed by Alphabet Inc.’s Google, the people said, asking not to be identified as the information is private. The transaction could be completed as soon as in the next few weeks, one of the people said.

Glance InMobi pushes curated news and entertainment content onto phone lock screens and also runs a short-video app. Reliance’s investment could involve strategic cooperation along with financial element, a different person said.

Such a deal would give Reliance access to valuable lock-screen real estate on the affordable mobile phones it’s co-developing with Google and slated to hit the market in time for the Diwali shopping season in end of October. It would also give Reliance strategic entry into short-video content, a category where users are skyrocketing.

Deliberations are ongoing and Reliance could decide not to proceed with the investment, the people said. A representation for Glance did not immediately respond to an email seeking comment.

Google agreed last year to invest $4.5 billion in a partnership with Reliance, which included plans for a low-cost smartphone as part of Reliance Chairman Mukesh Ambani’s efforts to build a local technology titan. The phone was set for its debut earlier this month, but the launch was delayed due to global shortage of semiconductors.