The Sensitive Data Discovery market is growing rapidly, driven by increased demand for security, compliance, and AI-powered solutions across industries.
Pune, Feb. 07, 2025 (GLOBE NEWSWIRE) — Sensitive Data Discovery Market Size Analysis:
“The Sensitive Data Discovery Market was valued at USD 8.10 billion in 2023 and is expected to reach USD 35.58 billion by 2032, growing at a CAGR of 17.93% from 2024-2032.”
Sensitive Data Discovery Market Expands Rapidly Due to Stricter Regulations and Growing Demand for Security Solutions
The Sensitive Data Discovery market is growing rapidly due to the increased pressure on businesses to comply with strict data protection regulations. As organizations handle huge volumes of personal and financial information, identifying and securing such data has become a top priority. A recent 2024 GDPR report showed that complaints regarding the handling of personal data had risen by 60%, thus driving demand for tools that help find, classify, and protect sensitive data. With changes in regulations, organizations are resorting to data classification solutions like Microsoft Purview for compliance and the prevention of risks from data breaches.
This demand will be fueled by the increased security and compliance that organizations will want to embrace. Solutions like Amazon Macie in AWS and Google Cloud’s Vertex AI will increasingly integrate data discovery into their security systems as part of keeping sensitive information secure. High-risk areas such as health care, finance, and retail are rapidly accelerating the growth in this market but promise a huge demand for future growth
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Major Players Analysis Listed in this Report are:
- IBM (IBM Security QRadar, IBM Cloud Pak for Security)
- Microsoft (Microsoft Information Protection, Microsoft Purview)
- Oracle (Oracle Data Safe, Oracle Cloud Infrastructure)
- AWS (Amazon Macie, AWS Secrets Manager)
- Proofpoint (Proofpoint Information Protection, Proofpoint Data Loss Prevention)
- Google (Google Cloud Data Loss Prevention, Google Cloud Security Command Center)
- Micro Focus (Micro Focus Secure Content Management, Micro Focus Data Security)
- SolarWinds (SolarWinds Data Security, SolarWinds Access Rights Manager)
- PKWARE (PKWARE Smart Encryption, PKWARE Data Encryption Solutions)
- Thales (Thales CipherTrust, Thales Cloud Protection)
- Spirion (Spirion Data Loss Prevention, Spirion Data Discovery)
- Egnyte (Egnyte Data Governance, Egnyte Data Loss Prevention)
- Netwrix (Netwrix Data Classification, Netwrix Auditor)
- Varonis (Varonis Data Security Platform, Varonis Data Classification)
- Digital Guardian (Digital Guardian Data Loss Prevention, Digital Guardian Endpoint Protection)
- Solix (Solix Cloud Data Management, Solix Data Masking)
- Immuta (Immuta Data Privacy, Immuta Data Governance)
- MENTIS (MENTIS Data Masking, MENTIS Data Discovery)
- Ground Labs (Ground Labs Data Discovery, Ground Labs Compliance Solutions)
- Hitachi (Hitachi Data Discovery, Hitachi ID Data Protection)
- Nightfall (Nightfall Data Loss Prevention, Nightfall Cloud Security)
- Securiti (Securiti Data Privacy, Securiti Data Governance)
- DataGrail (DataGrail Data Privacy, DataGrail Compliance Suite)
- Dathena (Dathena Data Discovery, Dathena Data Privacy)
- BigID (BigID Data Discovery, BigID Data Privacy)
- 1touch.io (1touch.io Data Classification, 1touch.io Data Discovery)
- DataSunrise (DataSunrise Data Protection, DataSunrise Database Security)
Sensitive Data Discovery Market Report Scope:
| Report Attributes | Details |
| Market Size in 2023 | USD 8.10 Billion |
| Market Size by 2032 | USD 35.58 Billion |
| CAGR | CAGR of 17.93% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Key Growth Drivers | • Rising Cybersecurity Threats Drive Businesses to Implement Sensitive Data Discovery for Enhanced Protection Against Data Breaches
• AI and Machine Learning Enhance Sensitive Data Discovery, Enabling Faster and More Accurate Identification at Scale |
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By organization size, Large Enterprises Leads, While SMEs Experience Fastest Growth
In 2023, the Large Enterprises segment dominated the Sensitive Data Discovery Market, accounting for approximately 63% of the total revenue. This leadership can be attributed to the substantial resources available to large organizations, allowing them to invest in advanced data discovery solutions capable of managing complex data environments. These enterprises face strict compliance requirements and higher cybersecurity risks, prompting them to prioritize robust technologies to secure sensitive data across diverse platforms.
The SMEs segment is expected to grow at the fastest CAGR of 19.26% from 2024 to 2032. As SMEs realize the value of protecting sensitive data, they are embracing inexpensive, easy-to-use solutions enabled by the adoption of cloud-based services and subscription models. Solutions that help SMEs comply with data privacy regulations and maintain their compliance while protecting their operations will be in increasing demand.
By Application, Security and Risk Management Leads, While Compliance Management Sees Rapid Growth
The Security and Risk Management segment dominated the Sensitive Data Discovery Market in 2023, accounting for 47% of the market share. The primary reason behind this dominance is the increasing sophistication and frequency of cyberattacks that have led to organizations focusing more on protecting sensitive data. The increasing number of cyberattacks against sensitive information makes businesses invest in solutions that discover and secure vulnerable data proactively.
The Compliance Management segment is expected to grow at the fastest CAGR of 19.36% from 2024 to 2032. More stringent global data privacy regulations, like GDPR and CCPA, are compelling organizations to adopt advanced data discovery tools. These tools help businesses ensure compliance, avoid penalties, and streamline identification, classification, and protection of sensitive data across multiple jurisdictions, driving this particular segment’s growth.
Sensitive Data Discovery Market Segmentation:
By component
- Solutions
- Services
By organization size
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
By deployment mode
- On-premises
- Cloud
By application
- Security and Risk Management
- Compliance Management
- Asset Management
- Other Applications
By vertical
- BFSI
- Government
- Healthcare and Life Sciences
- Retail
- Manufacturing
- IT and Telecommunications
- Other Verticals
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In 2023, North America Led The Sensitive Data Discovery Market With Approximately 39% Of The Total Revenue
North America mainly leads due to strong regulatory compliance enforced by the likes of GDPR and CCPA, which creates a greater demand for effective data protection solutions. High awareness of cybersecurity in the region and the presence of significant technology companies help to fuel adoption across a large number of industries in advanced data discovery tools. Additionally, North America’s established infrastructure and ongoing digital transformation investments enhance the widespread use of these solutions.
The Asia Pacific is expected to grow at the fastest CAGR of 19.61% from 2024 to 2032. Rapid economic growth and rising use of digital technologies such as cloud computing, IoT, and big data in the region is growing the demand for advanced data discovery solutions. In addition, higher regulations and the increasing rate of data breaches in the region make organizations invest heavily in securing data, and that is boosting the market in this region at an accelerated rate.
Recent News
- In November 2024, IBM integrated Guardium with IBM Security Discovery & Classify to automate sensitive data discovery, policy synchronization, and continuous monitoring across hybrid cloud and on-premises environments.
- In November 2024, Microsoft launched Sensitive Data Threat Detection in Microsoft Defender for Storage, using an agentless engine to identify sensitive data and integrate with Microsoft Purview for enhanced security.
Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Sensitive Data Discovery Market Segmentation, By Component
8. Sensitive Data Discovery Market Segmentation, By Application
9. Sensitive Data Discovery Market Segmentation, By vertical
10. Sensitive Data Discovery Market Segmentation, By organization size
11. Sensitive Data Discovery Market Segmentation, By deployment mode
12. Regional Analysis
13. Company Profiles
14. Use Cases and Best Practices
15. Conclusion
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