Social media platforms have given thousands of opportunities to the ones who are making content straight from their homes, it sounds easy but have trust in us it’s not.
Five years back, newcomers had to work their asses off to get roles in show business but nowadays you have to gather massive followers on social media handles and promoting skills. Yes, this is it however it’s not everyone’s cup of tea.
Youtube and Instagram is ‘New Casting Audition Platforms’
Influencers like Prajakta Koli, Shirley Setia, Mithila Palkar(From Youtube), Avneet Kaur, Jannat Zubair, Rits Badiani, Anushka Sen, Vaishnavi Rao, Ashnoor Kaur, Roshni Walia(From Instagram) have replaced almost every newcomer.
Where is ‘Tera Ghata’ Girl?
Once known as Internet Sensation, “Karishma Lala Sharma,” who you might remember from “Tera Ghata”, hasn’t been able to appear in any projects lately. In contrast, the audience is intrigued by Prajakta Koli, Shirley Setia, Mithila Palkar’s future projects, which is astounding.
Actresses like Zarine Khan, Nargis Fakhri, Mouni Roy, Neha Sharma, Amyara Dastur, Aisha Sharma, Daisy Shah, Sara Jane Dias, Sherlyn Chopra, and Negar Khan, have been given only a few opportunities to prove their caliber on screen.
What are the reasons behind these replacements?
Some people say that it is the media that is ignoring the works of these above mentioned actresses but the truth is with the passage of time influencers have more impact on the audience.
Song Albums of Singers like Tony Kakkar, B-Praak, Badshah, and other prominent singers include influencers rather than these actresses. Even people love to see social media celebrities on screen.
Additionally, Shirley Setia’s debut movie “Maska”(2020), Mithila Parkar’s famous web series “Little Things” and Prajakta Koli’s “Mismatched” have gathered tremendous love from the audience.