Vogue Eyewear appoints Taapsee Pannu as its India brand ambassador

Vogue Eyewear, the premium global brand owned by Italy’s eyewear company Luxottica, on Wednesday announced that it has appointed actor Taapsee Pannu as its brand ambassador in India.

“Taapsee Pannu truly exemplifies the free-spirited Vogue Eyewear woman. She is a celebrated and versatile actor who had portrayed a wide variety of roles in films. She is also highly relatable to contemporary women of today who are Vogue eyewear’s target audience which makes her a perfect fit for us,” said Gunjan Saigal, brand business head, Vogue Eyewear.

The actor will feature in a campaign titled ‘LetsVogue’, donning the latest eyewear collection. The campaign will go live on 16 July and will be promoted across print, social and digital platforms till Diwali. Apart from in-store visibility, the campaign will also be leveraged across brands pages of third party e-commerce platforms and trade partners.

With the easing of lockdown curbs, the brand has witnessed recovery in Q4 of 2020 and Q1 of 2021. “There’s a pent up demand, people have started traveling again which has helped in the recovery leading to sales,” said Saigal

The brand is available in India across 4,000 stores including Sunglass Hut and LensCrafters. It is also retailed across third-party e-commerce platforms such as AJIO, Tata Cliq, Nykaa, Flipkart, and Amazon.