Canada has recognized ‘The Taste of India’. The Intellectual Property Appellate Board of Canada recently accorded trademark status to India’s homegrown dairy giant Amul.
The country’s largest co-operative will also be awarded damages to the tune of the Canadian dollar (DAD) 32,733 after it won a trademark violation case filed in the Federal Court of Canada. It is the first such case that Amul had filed against any company on foreign soil.
The Kaira District Cooperative Milk Producers Union Limited (popularly known as Amul Dairy) and the Gujarat co-operative Milk Marketing Federation (GCMMF) that markets brand Amul had moved the Federal Court of Canada against Amul Canada and four others – Mohit Rana, Akash Ghosh, Chandu Das and Patel (The first name not know).
In January 2020, Amul learnt that group had blatantly copied the trademark ‘Amul’ and the logo of ‘Amul-The Taste of India and created a fake profile on social media platform Linkedin.
Amul Canada also had an icon to “see jobs” and “follow” on its Linkedin page while the four defendants were listed as employees of Amul Canada.