Hand Sanitizers Market Value to Reach USD 2.74 Billion by 2027 at 9.10% CAGR – Report by Market Research Future (MRFR)

Hand Sanitizers Market Trends and Insights Information By Product Type (Gels, Liquids, Sprays, Others), By End User (Households, Commercials/Institutions, Hospitals & Health Centers), By Distribution Channel (Store-Based, Non-Store-Based) and By Region (North America, Europe, Asia-Pacific, Rest of the World) Competitive Market Growth, Size, Share and Forecast to 2027

New York, US, Jan. 25, 2023 (GLOBE NEWSWIRE) — Hand Sanitizers Market Overview:

According to a Comprehensive Research Report by Market Research Future (MRFR), “Hand Sanitizers Market Information by Product Type, End User, Distribution Channel, and Region – Forecast till 2027“, the market touched USD 2.74 Billion in 2027 and will attain a CAGR of 9.10% from 2021 to 2027.

Market Scope:

In hotels and food service establishments, viruses and germs are not permitted. Strict laws and regulations governing food safety and hygiene apply to businesses. As a result, the commercial sector is encouraging staff members including cooks, waiters, barbers, members of the food industry, and others to use hand sanitizers frequently.

Luxury hotels and other motels are increasingly using hand sanitizers. Demand for hand sanitizers in the hospitality industry is anticipated to increase as businesses face more pressure to enhance their reputation with hygienic services.

On the other hand, East Asia and South Asia provide significant room for expansion in the hand sanitizer industry. By granting licences to the sugar sector, distilleries, and new manufacturers to meet the rising demand for hand sanitizer, the government is stepping up its efforts to improve public awareness and enhance the production capacity of alcohol-based hand sanitizers.

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Report Scope:

Report Attribute Details
Market Size in 2027 USD 2.74 Billion
CAGR 9.10%
Base Year 2019
Forecast Period 2020-2027
Historical Data 2018
Forecast Units Value (USD billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered by Product Type, End User, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Market Drivers rising infection cases
easy accessibility and application of sanitizers

Market Competitive Analysis:

Some of the most eminent vendors in the hand sanitizers industry are

  • Reckitt Benckiser Group Plc (UK)
  • Unilever Group (UK)
  • Smith & Nephew plc (UK)
  • L Brands (US)
  • Procter & Gamble Co. (US)
  • Kimberly-Clark Corporation (US)
  • C. Johnson & Son Inc. (US)
  • Edgewell Personal Care (US)
  • GOJO Industries Inc. (US)
  • PAUL HARTMANN AG (Germany)

The hand sanitizer market is quite fragmented, with several regional and local companies present. The leading manufacturers in this industry, who have a sizable consumer base, well-established brands, and extensive distribution networks, compete fiercely with their rivals. To stay competitive, businesses have been putting numerous expansion tactics into practise, such as collaborations and the introduction of new products.

Market USP Covered

Market Drivers

It is common knowledge that the majority of infectious disease outbreaks are caused by incorrect or subpar community and personal hygiene practises. According to scientific research, when combined with other crucial steps, proper hand cleanliness is the single most efficient way to prevent the transmission of infection. According to the World Health Organization, good hand cleanliness can prevent up to 50% of infections that could be prevented during the administration of medical care.

Even though it’s so straightforward, many medical facilities still don’t follow good hand hygiene. According to reports, only about 9% of critically ill patients are cared for while following best standards for hand cleanliness, particularly in low-income nations. High-income countries seldom achieve hand hygiene compliance levels of 70% or above, necessitating further measures to improve the procedures. Therefore, the government is making an effort to launch programs to inform people about the significance of personal hand cleanliness.

Browse In-depth Market Research Report (90 Pages) on Hand Sanitizers:


Market Restraints

Numerous factors contribute to the market’s expansion, yet some restrictions may limit its potential. The pandemic’s shortage of manual labourers and limited resources had an impact on the growth of the hand sanitizers business. Additionally, the potential of the market amid the global crisis is being hampered by the logistics problems.

COVID-19 Analysis

People throughout the world were more conscientious about maintaining personal cleanliness while the COVID-19 pandemic raged through 2020 and 2021. Doctors advised people to frequently sterilise their hands in addition to routine hand washing and surface disinfection in order to prevent any form of transmission of the new coronavirus. As a result, producers of healthcare, pharmaceutical, and consumer goods started mass producing numerous kinds of hand sanitizers.

Given that gel-based hand sanitizers can kill over 99% of germs, including bacteria and viruses, they have seen significant uptake. Governments all over the world had made significant efforts to regularly make hand sanitizers available to customers. In order to meet the rising demand for these products, the US Food & Drug Administration continuously assessed the requirements and conditions pertaining to alcohol-based hand sanitizers and issued temporary guidance.

The COVID-19 pandemic is still unpredictable and spreading quickly, so how long the crisis lasts will have a significant impact on how much demand there is for these antibacterial products worldwide, especially in the worst-hit nations. Although sales moved quickly into 2020, it is projected that as conditions improve, post-COVID product demand will gradually decline.

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Segment Overview

By Product Type

Gels, sprays, liquids, and many other forms are available. The gels category will experience the greatest growth out of all of these product kinds over the evaluation period. Sanitizing gels are typical application methods that moisturize the epidermis without drying out the skin.

By Distribution Channel

Both non-store-based and store-based channels are included in this market segment. The store-based component is divided into supermarkets, hypermarkets, specialty shops, and a variety of other establishments. The market in 2018 was dominated by supermarkets and hypermarkets out of all of these.

By End Users

The market category includes a wide range of industries, including commercials or institutions, hospitals and medical facilities, and households. The assessment period will see the greatest increase for the hospital and health centers.

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Regional Analysis

Due to its strict cleanliness regulations, North America will have the largest influence over the market share for hand sanitizers. The market in the Region will be driven by increased consumer awareness, the existence of well-known producers, and simple accessibility.

Due to the region’s rising hygiene awareness as a result of the COVID-19 outbreak, which started in 2019 and has been widespread ever since, Asia Pacific is the market with the quickest growth rate. As a result, businesses are introducing novel and distinctive categories of personal care and hygiene goods into the market while emphasizing consumer safety. For instance, DetectaChem introduced its own inexpensive antiseptic hand rub in April 2020. This product may be purchased on the DetectaChem website. In order to improve neighborhood safety during the COVID-19 pandemic, the launch was made.

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