“Hola, to my janta!” says the most secretly loved infotainment channel, Jasoosiya. Reaching the pinnacle of success looked like a mammoth-yet-challenging task. Taking the baby steps with a few videos in July 2017 felt like kissing success is way too far what can be imagined.
This introductory video explains what Jasoosiya was all about. Bollywood, technology, lifestyle, politics, fiction, e-commerce, jokes, shayari, documentaries, social experiments, podcasts and so much more that is fun to discover.
Well, as easy as it sounds as frustrating as it gets when you struggle to understand why your efforts are not paying off. The box around you needs to be broken when you find your ideas stuck in it. That is the exact feeling when a few videos do not seem to work by any means.
Just like the eleven British-Indian players in this movie ‘Gold’, the team Jasoosiya was on the verge of feeling demotivated. However, a few videos on varied topics gave some hope and helped to thrive. Little did everyone know that it was time for the team to see success.
The video on Sachin Tendulkar helping Shahid Afridi complete a century made a historical presence on YouTube. Soon, the video on VVS Laxman expressing his feelings regarding Sourav Ganguly’s decision of dropping him created a massive response. Now, the appetite for more success began growing to an extent wherein numbers mattered to feel happy.
World Cup 2003 | The Real Reason Why India Lost To Australia In 2003 World Cup Final | Jasoosiya
Posted by Jasoosiya on Thursday, February 27, 2020
Facebook got more surprises with the video on why India Lost to Australia in 2003 World Cup Final. This proved that the love for the team Jasoosiya was growing like never.
Rami Reddy – हिंदी फिल्मों का सबसे खरतरनक विलन | The Most Fearsome Villain Of Bollywood | Jasoosiya
Posted by Jasoosiya on Thursday, March 12, 2020
The video on the most dreaded villain, Rami Reddy, made another exciting and engaging video for the viewers. The discussion on India’s most under-rated fast bowler came off as yet another video that was showered with immense love.
A video on how Tamim Iqbal’s innings that pricks Indian fans the most is still receiving enormous engagement.
Tamim Iqbal की वो पारी जो भारतीय फैंस को सबसे ज्यादा चुभती है | Jasoosiya
Posted by Jasoosiya on Saturday, August 21, 2021
The kids before 80’s could never ever have imagined that the future is holding something like Facebook or YouTube for them. The team Jasoosiya was quite like them, but internet was already crawling in everyone’s life. The idea of being able to communicate facts or stories that were never spoken about was the core idea.
However, looking after a website or any one social media platform seems too mechanical to many. Yet the idea of reaching out to the mass and doing it together was something that was not easy to get out of the minds of these young guns. Just getting a click bait video or something to make easy buck was never the purpose.
To get rid of their itch, a six-members-team kicked off in 2016 with a website. This was a platform to listen to latest songs, watch trailers, see political, corporate, economic and Bollywood news, and even share the top performing Facebook and Tumblr posts and tweets by varied netizens. Unfortunately, the idea crashed due to some unforeseen circumstances.
The team didn’t lose hope and came together with a new website, fresh brand name and completely different approach. Now, Bollywood and Politics were the major part of this infotainment platform. Well, everyone was taken by surprise when Sports made its own space with time. The lesson learnt over the period of time is, “Love your viewers and respect their interest.”
One needs to be agile with content uploads and edits but you should always keep observing how your viewers are responding. Every channel has its own set of viewers, and if you give them what they love to talk about, you are not going to miss on engagement, for sure! The team wishes to share, “Reaching the mark of more than 1 lakh followers on Facebook was never possible without the love and support of so many people. Keep showering the love on Facebook, YouTube and all the other platforms you like.”
Today, the team makes money to be able to expand and achieve its aim of building another wing by the end of 2027. “YouTube, Facebook, Instagram, Twitter and Tumblr; hitting some more platforms is definitely the plan. Getting double the current team is already in progress. Adding to it, there is another idea that can keep everyone at the edge of the seat. Let’s wait to see where the future leads us!” says the team that had started their business from an attic and is now settled in Santacruz, Mumbai.