The global live streaming market is entering a transformative decade, driven by explosive viewer demand, rapid platform innovation, and expanding use cases across entertainment, commerce, enterprise, and healthcare. This growth is underpinned by unprecedented content consumption, rising adoption of AI-powered hyper-personalization, interactive advertising formats, and the continued dominance of gaming and live sports. From shoppable live commerce and data-driven monetization models to enterprise webinars and telehealth streaming, live video has evolved into a core digital infrastructure shaping how audiences engage, transact, and communicate globally.
Chicago, Jan. 13, 2026 (GLOBE NEWSWIRE) — The global live streaming market was valued at 135.7 billion in 2024 and is expected to reach US$ 1,234.2 billion by 2033, growing at a CAGR of 27.8% from 2025 to 2033.
Global live streaming demand is anchored in massive, sustained viewership and growing applications. Audiences show deep immersion, consuming 8.5 billion hours in Q2 2024 alone, with forecasts surging to 29.7 billion hours by Q1 2025. Such high consumption is not fleeting; viewers spend more than 25 minutes per session, and on Twitch and YouTube Gaming, daily concurrent viewers number between 3 and 3.6 million. A single boxing match in 2024 captured 108 million global viewers, demonstrating the immense power of exclusive content to push demand.
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The demand extends far beyond entertainment, making new value chains for industry stakeholders. In commerce, live events are proving exceptionally effective, with one shopping festival generating US$ 452.2 million in sales. In the corporate world, demand for professional communication is surging, with projections of 60 million webinars being hosted in 2025. These webinars are effective, with an average of 216 attendees in 2024. Healthcare is another key area, where nearly 4.2 million Medicare patients utilized telehealth in Q1 2024.
Hyper-Personalization Is Changing How Audiences Experience Live Content
Demand in this market is increasingly shaped by sophisticated AI-driven personalization. Viewers no longer passively search for content; instead, advanced algorithms provide a curated experience directly to them. Major platforms served more than 500 billion AI-driven content recommendations in the first quarter of 2024 alone. These systems are highly effective, with personalized stream notifications boosting average viewer retention by 35 seconds in 2025. The engine behind a system is powerful, processing more than 150 petabytes of user data daily to refine its suggestions and predict viewer behavior with incredible accuracy.
This AI integration goes beyond simple recommendations, fostering deeper engagement in the market. Automated real-time translation tools performed more than 800 million translations during international streams in 2024, breaking down language barriers. During the same period, more than 250 million automated highlight clips were generated by AI, allowing viewers to quickly catch up on key moments. AI-powered chatbots handled 4 billion user interactions in 2024, providing instant support. Furthermore, AI tools allowed the creation of 1.2 billion custom emotes, enriching community interaction. An average reduction in content discovery time of 22 seconds was recorded in 2025, while investment in streaming AI research and development by a single leading firm reached US$ 750 million in 2024.
Interactive Monetization Is Reshaping How Brands Connect with Audiences
The demand for more engaging and less intrusive advertising is reshaping monetization within the live streaming market. Brands are moving away from conventional pre-roll ads toward interactive formats that improve the viewing experience. In 2024, more than 3,000 major brands launched campaigns featuring interactive live ad formats. These formats are proving effective; shoppable ad overlays registered an average of 450 clicks per 1,000 viewers in early 2025. The financial investment in this technology is significant, with one ad-tech firm securing US$ 150 million in funding in 2024 to create its interactive streaming solutions.
The success of these formats is evident in user behavior and direct sales in the live streaming market. More than 300 million QR codes were scanned directly from live stream ads in the first half of 2024. During sponsored beauty streams, virtual product try-ons surpassed 80 million interactions. The path to purchase is shortening, with more than 15 million direct-to-cart additions from live stream ads recorded in 2025. This engagement translates into revenue, with in-stream polls and surveys generating over US$ 25 million in 2024. Brands are also leveraging community features, with more than 50 million custom-branded virtual gifts sent during sponsored streams last year. Consequently, the average cost per engagement for interactive ads dropped to just US$ 0.18 in 2025, making them a highly efficient tool.
Gaming Content Powers the Largest Audiences in Streaming
Gaming’s position as the leading application in the live streaming market, with more than 44.50% market share, is driven by highly engaging and community-centric game genres. In 2024, viewers watched more than 15.6 billion hours of gaming content on Twitch alone. Competitive and multiplayer experiences see the highest engagement, with shooter games generating over 1.67 billion hours watched in Q2 2024, making it the most popular genre. Specific titles attract enormous audiences; Grand Theft Auto V content was viewed for more than 1.4 billion hours in 2024, while Valorant captured over 804 million hours. The sheer volume of content is staggering, with 3.3 billion hours of non-new gaming content streamed on Twitch in just Q1 2024, alongside 249 million hours of new titles. Even single-player games command significant attention, accumulating 2.24 billion watched hours in Q2 2024.
Europe’s Appetite for Live Sports and Shopping Drives Streaming Expansion
Europe’s Live streaming market is experiencing a dynamic growth phase, boosted significantly by the explosion of live commerce and a fervent appetite for live sports. The live shopping trend is accelerating rapidly; in France, the number of livestream sellers grew by an incredible 650% year-over-year in 2024. In Germany, live shopping events captivated audiences, accumulating 1.6 million viewer hours. This commercial activity is translating into significant sales, with UK sellers in the fashion sector reporting 90% quarterly sales growth throughout 2024. Beyond retail, major cultural and gaming events command huge online audiences. Germany’s Gamescom Opening Night Live 2024, a premier gaming showcase, attracted more than 40 million video views, a figure that surged to 72 million in 2025, highlighting intense viewer interest. The continent’s passion for sports continues to fuel the market’s expansion.
Live Streaming Market Major Players:
- Agile Content
- Amazon Inc.
- Dacast, Inc.
- Flux Broadcast
- HUYA Inc.
- IBM
- Mansueto Ventures LLC
- Meta
- Microsoft
- Periscope
- STREAMING.HR
- TikTok Inc.
- Vimeo, Inc.
- Other Prominent Players
Key Market Segmentation:
By Component Type
- Platform
- Services
By Application
- Media and Entertainment
- Gaming
- Esports
- Events
- Retail
- Government
- Others
By Region
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America
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