LAIQA is a Health and Personal Care brand. However, LAIQA is elated to announce the launch of its app, Period Pal, in collaboration with none other than B-Town diva Taapsee Pannu as co-founder and chief innovation officer. However, Pannu recently shared a post on her social media handle. It read, “We have been raised to believe in the wrong concepts of menstrual hygiene. I wanted to stop this. For me, this is not only a venture… I want to see a change in society. I wish women will support me in normalising period.”
Moreover, the actress added, “I feel that connecting to experts like gynaecologists, mental wellness experts, dieticians through Period Pal will provide menstruators the best timely advice.”
Apart from this, the application, the LAIQA Care initiative ‘Buy One Donate One’ is aimed to aid communities in rural areas. Its community outreach programmes will be mainly focused on giving, contributing, and helping those lesser privileged through educational workshops, donation drives, and so on.
Meanwhile, a brainchild of co-founder and co-CEO Monica Bindra, LAIQA is a passion project created to make the world a period positive place. Moreover, Bindra stated, “I look forward to achieving the desired goals with Taapsee’s support.”