As a part of the three-year digital exclusive deal, Voot will get access to popular original shows from the Ullu library across thriller, crime, horror, and comedy genres in different languages. Headlined by popular faces such as Rakesh Bapat, Hina Khan, Sharib Hashmi, Rohit Roy, Sharad Malhotra, Anupriya Goenka, Iqbal Khan, Tanushree Dutta, Ashmit Patel, Hiten Tejwani, Minissha Lamba, Rashmi Desai, Devoleena Bhattacharjee, among others, audiences will be able to watch content for free on Voot, starting 14^th January 2022.

To kickstart this partnership, Voot will drop 10 binge-worthy titles in January 2022 on the platform like Tandoor, Assi Nabbe Pure Sau, Panchali, Cyanide, 26^th January which will be available from 14^th January while others like Peshawar, Paper, The Bull of Dalal Street, Tadap, and Pratiksha will be available to stream from 21^st January 2022 onwards.

Speaking on the partnership, Chanpreet Arora, Head – AVOD (Voot), Viacom18 Digital Ventures, said, “As a mass entertainment platform, Voot has consistently been ahead of the game in providing viewers with an entertaining and engaging content experience. Our partnership with Ullu will help us to widen our content library and meet the ever-growing demands of our viewers. This partnership gives us access to quality content across genres and languages and is a step forward in cementing Voot’s leadership in the AVOD ecosystem. We look forward to closely working with the team at Ullu to explore and deepen this existing relationship.”

Commenting on the partnership, Ullu’s CEO & Founder, Vibhu Agarwal said, “It has always been our intent to make our content widely accessible and available. Our partnership with Voot provides us an excellent opportunity to do so. Most of our Ullu Originals have a binge factor and it matches the consumption pattern of binge watching on Voot. We are sure that Voot viewers will certainly benefit from this association as it offers them content that is fresh and exciting. We look forward to exploring more possibilities to make this collaboration as successful as possible”.

In a bid to break barriers we offer content in a viewer’s preference of language, the shows will be available in multiple vernaculars such as Tamil, Telugu, Kannada, Malayalam, Bhojpuri, English amongst others.

Music Composer Palaash Muchhal, who turns writer-director with Ardh, commenced shooting the film in Mumbai today. ‘Ardh’ is about the struggle of an actor in a city like Mumbai. The film will showcase the experiences of my 15 years journey,” Muchhal said in a statement.

The film also starring Rajpal Yadav, Hiten Tejwani and Kulbhushan Kharbanda will have an OTT release in early 2022. As per reports, the film will see Rajpal Yadav play a transgender character who comes to Mumbai to become a hero. While Rubina’s character becomes his support in the new city, Hiten will play his best friend.

Veteran actor and ‘Mirzapur’ star Kharbanda revealed he is playing a small yet powerful role in ‘Ardh’. Hiten Tejwani, best known for soap operas “Kutumb” and “Kyunki Saas Bhi Kabhi Bahu Thi”, said he is thrilled to be teaming up with Muchhal. “Palash is a young filmmaker and his energy is amazing. We as actors always want to play different characters and to work with young filmmakers like him is fun,” he said.

Interestingly, director Palaash has shelved Rubina in this role after auditioning over 50 girls and if the poster is to be decoded, Rubina is either playing the role of a transgender or a sex worker. Rajpal Yadav described “Ardh” as a concept-driven film. “I am very happy to be a part of this film and I am really proud of Palash. During the photoshoot, I was amazed to see his skills as a young filmmaker,” the “Hungama 2” actor added. Have a look at the poster..