Gwyneth Paltrow also revealed about the story behind the product in a recent interview with Gwyneth. She says, “It started as a funny joke. So Douglas little, who is the owner of Heretic Perfume, we’re very close friends and we’ve worked together a lot. He does all of our fragrances for us, and one day we were smelling different fragrances and I was joking around and I smelled something and I said…”

She further added, “What a punk rock feminist statement to have that on your table. And then he made it. I thought he just made me one, as a joke, but then the next thing I knew, it was on my website. So they didn’t do any testing or anything like that?” to which Jimmy Kimmel made a cheesy joke in return.