As a part of the three-year digital exclusive deal, Voot will get access to popular original shows from the Ullu library across thriller, crime, horror, and comedy genres in different languages. Headlined by popular faces such as Rakesh Bapat, Hina Khan, Sharib Hashmi, Rohit Roy, Sharad Malhotra, Anupriya Goenka, Iqbal Khan, Tanushree Dutta, Ashmit Patel, Hiten Tejwani, Minissha Lamba, Rashmi Desai, Devoleena Bhattacharjee, among others, audiences will be able to watch content for free on Voot, starting 14^th January 2022.

To kickstart this partnership, Voot will drop 10 binge-worthy titles in January 2022 on the platform like Tandoor, Assi Nabbe Pure Sau, Panchali, Cyanide, 26^th January which will be available from 14^th January while others like Peshawar, Paper, The Bull of Dalal Street, Tadap, and Pratiksha will be available to stream from 21^st January 2022 onwards.

Speaking on the partnership, Chanpreet Arora, Head – AVOD (Voot), Viacom18 Digital Ventures, said, “As a mass entertainment platform, Voot has consistently been ahead of the game in providing viewers with an entertaining and engaging content experience. Our partnership with Ullu will help us to widen our content library and meet the ever-growing demands of our viewers. This partnership gives us access to quality content across genres and languages and is a step forward in cementing Voot’s leadership in the AVOD ecosystem. We look forward to closely working with the team at Ullu to explore and deepen this existing relationship.”

Commenting on the partnership, Ullu’s CEO & Founder, Vibhu Agarwal said, “It has always been our intent to make our content widely accessible and available. Our partnership with Voot provides us an excellent opportunity to do so. Most of our Ullu Originals have a binge factor and it matches the consumption pattern of binge watching on Voot. We are sure that Voot viewers will certainly benefit from this association as it offers them content that is fresh and exciting. We look forward to exploring more possibilities to make this collaboration as successful as possible”.

In a bid to break barriers we offer content in a viewer’s preference of language, the shows will be available in multiple vernaculars such as Tamil, Telugu, Kannada, Malayalam, Bhojpuri, English amongst others.

The film will be released on the silver screen on December 03. Announcing the dates, Nadiadwala Grandson, wrote: “Witness this magic on the big screen #SajidNadiadwala’s #Tadap – An Incredible Love Story in cinemas on 3rd December 2021 Directed by @milan.a.luthria @ahan.shetty @tarasutaria @rajat__aroraa @ipritamofficial @foxstarhindi @wardakhannadiadwala.”

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Tara and Ahan finished shooting for the film in March this year. On March 10, Shetty also shared a sweet post on Instagram expressing his thoughts after finishing his first film. “It’s a wrap on my first film!! Going to hold on to these memories forever. Thank you to the whole team of TADAP and everyone who pushed me in ways I didn’t know I could. #sajidnadiadwala’s #TADAP in cinemas near you on September 24th!”

In an earlier interview, the director of the movie Milan Luthria also talked about Ahan’s character. He said: “Ahan’s character runs a movie theatre. The scene with which the schedule is starting has a lot of drama,” he had said in a statement. He also said that they adapted the Telugu story to suit the Hindi audience. “I loved the original film and we have adapted it to suit the Hindi audience’s sensibilities. It’s a dramatic and unexpected story,” he added.