Was Neha Kakkar and Jubin Nautiyal releasing the remake of the same song on the same day, a failed decision?

The makers of Pakistan’s 2018 hit Tv Serial ‘Parlor Wali Ladki’ created a track that moved the internet by storm. A song named ‘Bol Kaffara Kya Hoga’ sung by Sehar Gul Khan & Shehbaz Fayaz Qawwal became the favourite track of most playlists. Back in India, this year, music labels ‘T Series’ and ‘Desi Music Factory’ clashed over the remake of the same song and released it on the same day, September 25th.

Talking about the first one, “Dil Galti Kar Baitha Hai” is presented by Bhushan Kumar and is sung by Jubin Nautiyal. Re-written by Manoj Muntashir, the Sufi vocals are given by Danish Sabri. The video features Mouni Roy, Meet Bros, Gurmeet Choudhary, Himansh Kohli, Karishma Sharma and Altmash Faraz. 

The second one is a DJ Chetas creation of ‘Bol Kaffara’ and ‘Dulhe Ka Sehra’. Sung by Neha Kakkar, Nusrat Fateh Ali Khan and Farhan Sabri, this song is an official adaptation of the original tracks. This song is more on the qawwali side unlike Jubins’ which was a party one. Neha’s song though is just a lyrical release.

Let’s talk about what went wrong with these versions. The most highlighted one is the music label. T Series being the world’s most subscribed channel definitely gathers more eyeballs whether people may like the song or not. This aspect truly worked for Jubin’s version, giving them over 50 million views in just five days whereas Neha’s version could only manage to get five million. Even when Neha Kakkar is India’s most-followed musician, this promising track failed on Neha’s side.